If you’re looking to hire better, advance your EQ, or improve your leadership in the healthcare and medical sales space, Amazon.com is a treasure trove for quick reads you can devour before breakfast and bulk buy your team before your next NSM. 

When it comes to commercializing a medical device, like it or not, you can’t take massive, orderly action without a viable, vetted plan – which leads me to an aha moment that every CEO in the pre-commercial setting needs to hear.

If your product is not gaining traction, it’s because you have built a product that the world may not need, or the messaging is not on point for your target audience.  And if your product isn’t making many leaps and bounds in your chosen market, guess what? You may not make much impact in launching it to the market or offering it to customers.

To perform well and avoid long-term negative health consequences, prioritize mental health and strategically address these issues.